Social Media Made Simple

A Step-by-Step Modular Course Exclusively for
Direct Sales Professionals

Agenda

Module 1: Social Media Overview

• What is social media?
• Why do I need it/how will it help my biz?
• Importance of networking and building relationships
• Overview of social media tools
• Creating your social media strategy
• HOMEWORK: Make a bulleted list of your social media objectives, and define your strategy

Module 2: Blogging

• Why blog?  Defining your business purpose for blogging
• Should you or shouldn’t you? (Honest writing skills inventory)
• Coming up with topics to write about related to your biz
• Building your readership base
• Step by step instructions on:
  • Setting up a Wordpress blog and choosing a good template
  • Creating a GREAT About Me page
  • Adding RSS feeds to your blog
  • Adding a newsletter sign-up to your blog
• HOMEWORK: Set up a Wordpress Blog for your business, if you decide to create a blog.  Send me a link to your blog when it’s complete.

Module 3: Bonus Q&A (Blogging)

Module 4: Facebook

• How a great Facebook profile can enhance your relationships with friends and family, and enable you to find more prospects for your business.
• Step by step instructions on:
  • Creating a killer profile
  • How to engage with people and find friends
  • Creating a group for your customers
• HOMEWORK: Set up your Facebook profile and customer group.  Join course participant private group. Send me a friend request.

Module 5: Twitter

• What is Twitter, and why is it valuable?
• Before you Tweet: Setting up your Twitter profile thoughtfully
• Learning the Twitter unspoken rules (good resources)
• How to find friends on Twitter.
• Who you should DEFINITELY be following on Twitter.
• What to “tweet” about on Twitter.
• How to engage in Twitter without losing an entire day.
• How to convert Twitter relationships into leads for your business.
• HOMEWORK: Create a Twitter profile, add recommended friends, and watch/learn for a week while reading the recommended Twitter readings we provide.  Week 2, begin to tweet by answering questions, sharing info, building relationships.  Nothing about your biz!  Build relationships first.

Module 6: Bonus Q&A (Facebook & Twitter)

Module 7: LinkedIn & Online Groups

• What is LinkedIn and how can it help my business?
  • Creating a solid business profile
  • Finding contacts
  • Writing/receiving business recommendations
  • Finding serious-minded business builders/possible recruits
  • Making good business contacts to answer questions related to running a biz
  • Joining groups where you can learn from others, while also answering questions and sharing content (post your blog content to your LinkedIn groups)
    • Position yourself as an expert in your niche (i.e. home decorating, wine selection, skin care, etc.)
• Online Groups
  • Using online groups related to your own interests, as well as the interests of your customers, to build additional contacts
  • Where to find groups (Yahoo!, LinkedIn, Mommy sites, etc.)
  • How to engage in online forums in a meaningful way that builds relationships and gives value
  • How to convert relationships built in forums to prospects for your business
• HOMEWORK: Create a profile on LinkedIn, and join some groups.  Participate in the discussion!  Request a connection with me on LinkedIn

Module 8: Online Parties

• Online parties are a supplement to in-person parties, not a replacement
• They are a way to generate income on evenings that you can’t get out to do live parties
• Step by step setting up an online party:
  • Getting people to come from your warm list
  • Specials for guests with a time limit
  • Securing a chat room
  • Typing up your script
  • Choosing games to play to engage your guests, that cause them to interact with your site
  • Payment options
• HOMEWORK: Plan and hold an online party. Send me your script and I will provide feedback. Invite me!